착한상품권 (2012)
treats/volume 2014. 1. 31. 01:46 |착한상품권, or Kind Kard, is a gift card concept that can be used to by “good products”, which include fairtraded goods or donation goods. This card can be used in brands or stores that treat these products; user naturally contributes to society by spending the gift cards. Also there is a related Web & Mobile Application service that contains an online shopping mall, and informs user of nearby stores. This concept aims to vitalize these “good products” market, by informing and gently nudging the users in direction of these markets. The gift card itself is made in a more card-like shape to appear like a “gift”, which was a user needs we found from the user study. Also we packaged it with a charity band, which works as a package and can be used to promote this product. QR codes were used to easily use this gift card online.
Gift Card Concept for Fair Trade & Donation Goods
R&D Project, 2012, ID KAIST with KOMSCO
Work with: Hyojin Kang, Jimin Rhim, Sekyung Chung
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